When a swanky Connecticut agency was losing ground with Vaseline, they called for backup. Seven hours later I pitched my ‘Skin is Amazing’ campaign and I went from jump seat to Racer X  by milk and cookie time. My campaign went global.

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Del Monte was looking to produce a new commercial for their Fruit Chillers line. Lucky for them I love dessert. I wrote several TV spots for their 'Mommy Time-Out' campaign, highlighting cure-all remedies for humorous family catastrophes.

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Heineken needed some ideas for their new mini CO2 Technology kegs. I obliged and created their Good-Bye/Hello Heineken campaign for TV and interactive channels.

You never saw anyone more grateful than PG&E when I agreed to lend a hand in the midst of their grizzly media slam. They needed some good PR so I wrote a spot for their Solar Schools program promoting renewable energy (CBS). Don’t tell Erin Brockovich.

After writing a print ad and a couple commercials for Martha, I wrote her tagline for her Everyday Paint brand and also named the entire line using the indigenous wildlife and colors around her three homes (country, sea and city) for inspiration.

Kiwi needed a re-boot. My new positioning for Kiwi highlighted polished shoes of everyone from celebrities to the average Joe, from the knees down—doing the things we do: dancing, working, hanky-panky, etc. My campaign took off like gangbusters and is still going strong.

Everyone loves these candies in the cool tins, but when it came to La Vie Bonbons and Vichy mints, sales had dropped off a cliff. Turns out consumers weren’t buying because shopkeepers weren’t stocking their shelves. After I redirected the brand's positioning to the shopkeeper, revenues went from bleak to sweet overnight.